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Apple
Apple
MOST ADMIRED
Top 50 rank: 1
Rank in Computers: 1
(Previous rank: 1)
Overall score: 8.42
Ticker: AAPL
Why it's admired:
To say it was another big year for Apple would be a gross understatement. With the passing of Steve Jobs, questions swirled around the companyís future. But under new CEO Tim Cookís guidance, Apple continues to prosper.

The companyís annual revenues climbed to $108 billion, led by an 81% increase in iPhone sales -- a jump that doesnít factor in the runaway success of the iPhone 4S -- and a 334% spike in iPad sales, due in no small part to the revamped iPad 2. Increased sales across the board explain why shares soared 75% during the companyís fiscal year to $495.
Network with Apple
Apple stats
Nine key attributes of reputation Industry rank
Innovation 1
People management 1
Use of corporate assets 1
Social responsibility 1
Quality of management 1
Financial soundness 1
Long-term investment 1
Quality of products/services 1
Global competitiveness 1
Industry: Computers
Most Admired
1 Apple 8.42
2 EMC 6.78
3 Xerox 6.33
4 Dell 6.14
5 Canon 6.01
6 Hewlett-Packard 5.81
7 Seagate Technology 5.73
8 Western Digital 5.60
Contenders
Rank Company Overall score
9 Fujitsu 5.41
10 Lenovo Group 5.16
11 Ricoh 5.13
12 NEC 4.90
13 Wistron 4.81
14 Compal Electronics 4.79
15 Quanta Computer 4.68
16 Acer 4.62
From the March 19, 2012 issue
Galleries & video
Where are the Most Admired?
Heat Map
The Most Admired companies in America are spread out across the country, but a few states dominate.
Winning streaks
Most Admired Industry Stars
These 20 Most Admired companies have landed among the top in their industries for multiple years.
Find companies you most admire
 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  



The experts chose the top 50. Now it's your turn. 'Like' the company you most admire to vote. The top 5 reader favorites are below.

Company # of 'Likes'
1. Apple 1,188
2. Teradata 651
3. Tupperware Brands 564
4. FedEx 391
5. IBM 304
The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More