4 of 50
Top 50 rank:
4Rank in Beverages:
(Previous rank: 1)Overall score:
Why it's admired:
Soda may be enemy number one in the public battle against obesity, but Coca-Cola is far from fizzling thanks to a growing non-fizzy beverage business and the company's popularity
overseas. Coke posted double-digit sales growth in countries such as India and Thailand in 2012 (overall sales were up 4% worldwide.) And while Coke and Diet Coke stand as the US's
leading soft drinks (arch rival Pepsi ranks #3), the company also boasts billion dollar brands like vitaminwater and Minute Maid that even a mayor like Mike Bloomberg could get behind.
More nutrition is on the way too: the company dipped into the dairy business this year with the acquisition of an equity stake in Fair Oaks Farms Brands, the health-conscious company
behind Core Power, a protein shake product. âÄîEF
Nine key attributes of reputation
Use of corporate assets
Quality of products/services
From the March 18, 2013, issue.