5 of 50
Top 50 rank:
5Rank in Food Services:
(Previous rank: 2)Overall score:
Why it's admired:
The world's largest coffee chain kicked off its astronomical rise in 1971 when it opened its doors as a small Seattle cafe. Since then, the world has learned a whole new coffee
vocabulary, full of phrases like âÄúgrande soy caramel macchiatoâÄù and âÄúhalf-caf venti skinny Mochaccino.âÄù
After the company was forced to close hundreds of stores in the wake of the financial crisis, Starbucks' celebrity CEO, Howard Schultz, orchestrated a back-to-basics turnaround that led
the company big post-recession growth. That momentum hasn't slowed. Starbucks earned record $13.3 billion in revenue last year, a 14% increase from the year before.
Nine key attributes of reputation
Use of corporate assets
Quality of products/services
From the March 18, 2013, issue.