3 of 50
Amazon.com
Amazon.com
3
Top 50 rank: 3
Rank in Internet Services and Retailing: 2
(Previous rank: 2)
Overall score: 7.28
Ticker:AMZN

Why it's admired:
There are few competitors in sight for the retail giant that is Amazon.com. With its low prices, efficient customer service and rapid geographical growth, it stands to become the largest beneficiary of the e-commerce industry boom. Last year Fortune ranked CEO Jeff Bezos as its Businessperson of the Year on the back of the company's stellar growth, especially in its Amazon Web Services and Kindle divisions. The company continues to take on a variety of competitors, going after Netflix's streaming services, Google and Apple's tablets, and brick-and-mortar stores across the country. There's even talk of an Amazon smartphone. âÄîOA

Headquarters:
Seattle, WA
Website: www.amazon.com
Nine key attributes of reputation
Industry rank
Innovation
1
People management
3
Use of corporate assets
5
Social responsibility
10
Quality of management
1
Financial soundness
2
Long-term investment
2
Quality of products/services
1
Global competitiveness
3
From the March 18, 2013, issue.

The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group started with approximately 1,400 companies: the Fortune 1,000âÄîthe 1,000 largest U.S. companies ranked by revenueâÄîand non-U.S. companies in Fortune's global 500 database with revenue of $10 billion or more... More