18 of 50
Nike
Nike
18
Top 50 rank: 18
Rank in Apparel: 1
(Previous rank: 2)
Overall score: 7.94
Ticker:NKE

Why it's admired:
Nike has always capitalized on successful long-term partnershipsâÄîplayer sponsorships include Michael Jordan, LeBron James, and most of the world's greatest soccer and track stars. But in 2012, Nike began what will arguably be its greatest partnership of all: a five-year deal with the National Football League. Nike replaced Reebok (owned by Adidas) as the league's official sponsor for all on-field apparel âÄì including jerseys, of course âÄì and Bloomberg estimated that Nike is paying upwards of $35 million per year for the honor. With primetime games running three nights per week during the season, that's a lot of airtime for the Swoosh. Recently, the company's stock has also hit its stride âÄì shares have grown 23% since June. âÄîKW

Headquarters:
Beaverton, OR
Website: www.nikeinc.com
Nine key attributes of reputation
Industry rank
Innovation
1
People management
1
Use of corporate assets
2
Social responsibility
1
Quality of management
2
Financial soundness
1
Long-term investment
2
Quality of products/services
2
Global competitiveness
1
From the March 18, 2013, issue.

The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group started with approximately 1,400 companies: the Fortune 1,000âÄîthe 1,000 largest U.S. companies ranked by revenueâÄîand non-U.S. companies in Fortune's global 500 database with revenue of $10 billion or more... More