12 of 50
McDonald's
McDonald's
12
Top 50 rank: 12
Rank in Food Services: 2
(Previous rank: 1)
Overall score: 7.81
Ticker:MCD

Why it's admired:
After 73 years, the world is still lovin' it. The iconic home of Ronald McDonald and the Golden Arches skillfully played the recession, emphasizing bargain items. Now, McDonald's is aiming to further expand its appeal with a suite of new products and green enhancements in recent years designed for an increasingly health-conscious nation. New ads highlight the farmers that grow the potatoes and other veggies that eventually become Happy Meals. Its innovation machine is still cranking. This year, expect a low-calorie egg white sandwich, new Quarter Pounder builds, and European-style larger wraps. âÄîAV

Headquarters:
Oak Brook, IL
Website: www.AboutMcDonalds.com
Nine key attributes of reputation
Industry rank
Innovation
2
People management
1
Use of corporate assets
1
Social responsibility
2
Quality of management
1
Financial soundness
1
Long-term investment
1
Quality of products/services
5
Global competitiveness
1
From the March 18, 2013, issue.

The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group started with approximately 1,400 companies: the Fortune 1,000âÄîthe 1,000 largest U.S. companies ranked by revenueâÄîand non-U.S. companies in Fortune's global 500 database with revenue of $10 billion or more... More