13 of 50
American Express
American Express
13
Top 50 rank: 13
Rank in Consumer Credit Card and Related Services: 1
(Previous rank: 2)
Overall score: 7.55
Ticker:AXP

Why it's admired:
Admired for its customer service and affluent clientele, this credit card companyâÄîAmerica's largest in terms of spendingâÄîsaw its stock rise 22% last year. But the company struggled in the fourth quarter with card income falling 42%, recently cut 5,400 jobs and revealed it would spend $153 million in fines and refunds to compensate for consumer protection violations dating back to 2003. In another departure, AmEx spread its wings last year with the launch of BlueBird, a prepaid card available at Wal-Mart. âÄîEF

Headquarters:
New York, NY
Website: www.americanexpress.com
Nine key attributes of reputation
Industry rank
Innovation
1
People management
1
Use of corporate assets
1
Social responsibility
1
Quality of management
1
Financial soundness
2
Long-term investment
3
Quality of products/services
1
Global competitiveness
3
From the March 18, 2013, issue.

The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group started with approximately 1,400 companies: the Fortune 1,000âÄîthe 1,000 largest U.S. companies ranked by revenueâÄîand non-U.S. companies in Fortune's global 500 database with revenue of $10 billion or more... More