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Procter & Gamble
Procter & Gamble
15
Top 50 rank: 15
Rank in Soaps and Cosmetics: 2
(Previous rank: 1)
Overall score: 7.37
Ticker:PG

Why it's admired:
The world's largest consumer goods company is 175 years old, and famous for iconic names like Tide, Pampers and Crest. In its formidable stable of products, 25 brands rake in more than $1 billion annually. In recent years, though, P&G's ambitious growth plans have hit a roadblock: its market share ebbed in more than half of its major categories in 2012; it has struggled in many emerging markets; and the lackluster economy has weighed on sales of its premium-priced products. Still, P&G's January quarterly report dramatically exceeded analyst's expectations (core earnings rose 12%), and the company's CEO has vowed to refocus future efforts at innovation. âÄîAV

Headquarters:
Cincinnati, OH
Website: www.pg.com
Nine key attributes of reputation
Industry rank
Innovation
2
People management
1
Use of corporate assets
3
Social responsibility
1
Quality of management
5
Financial soundness
2
Long-term investment
3
Quality of products/services
1
Global competitiveness
3
From the March 18, 2013, issue.

The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group started with approximately 1,400 companies: the Fortune 1,000âÄîthe 1,000 largest U.S. companies ranked by revenueâÄîand non-U.S. companies in Fortune's global 500 database with revenue of $10 billion or more... More