President and CEO Campbell Soup 2010 rank: New Age: 57
This rookie CEO worked at a slew of consumer goods companies (P&G, Kraft, Pepsi, Nabisco, Nestlé) and served as Campbellís operating chief before ascending to the top of
the $7.7-billion-in-revenue company in August. MPW fact: Morrison and Maggie Wilderotter are the first sister act to make the list.
The list is compiled by FORTUNE editors, who consider four criteria: the size and importance of the womanís business in the global economy, the health and direction of the
business, the arc of the womanís career (resume and runway ahead), and societal and cultural influence.