6 of 50
Procter & Gamble
...What Readers Say
They speak out on the Most Admired...
Procter & Gamble
Financials: Latest Results
Top 50 rank: 6
Rank in Soaps and Cosmetics: 1 (Previous rank: 1*)
Overall score: 7.69
Why it's admired
The recession hasn't hit consumer-products giant P&G as hard as it has many other Fortune 500 companies. The downturn is even boosting sales for some of its lines: As women cut back on pricier department-store beauty products, for example, they're buying more of P&G's more affordable drugstore Cover Girl and Olay brands. And its long-term financial performance is enviable: Since CEO A.G. Lafley took over in 2000, the company's profits have more than tripled. That's mostly because of innovations: The company focuses on its core brands such as Crest and Tide, yet still develops popular new products like the Swiffer and Febreze. -A.A.

Address: 1 Procter & Gamble Plaza
Cincinnati, OH 45202
Phone: 513-983-1100
Website: www.pg.com
Nine key attributes of reputation Industry rank
Innovation 1
People management 1
Use of corporate assets 5
Social responsibility 3
Quality of management 1
Financial soundness 1
Long-term investment 1
Quality of products/services 2
Global competitiveness 1
Most Admired
1 Procter & Gamble 7.69
2 Henkel 7.12
3 Estée Lauder 6.97
4 L'Oréal 6.93
5 Kimberly-Clark 6.90
Rank Company Overall score
6 Colgate-Palmolive 6.76
7 Clorox 5.93
8 Avon Products 5.82
9 Svenska Cellulosa 5.49
From the March 16, 2009 issue
*Designated as an international industry. Prior yearís ranks, unless otherwise noted, are ranks in the Worldís Most Admired Companies listing.
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 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
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