Rank in Soaps and Cosmetics: 1 (Previous rank: 1*)
Overall score: 7.69
Why it's admiredThe recession hasn't hit consumer-products giant P&G as hard as it has many other Fortune 500 companies. The downturn is even boosting sales for some of its lines: As women cut back on pricier department-store beauty products, for example, they're buying more of P&G's more affordable drugstore Cover Girl and Olay brands. And its long-term financial performance is enviable: Since CEO A.G. Lafley took over in 2000, the company's profits have more than tripled. That's mostly because of innovations: The company focuses on its core brands such as Crest and Tide, yet still develops popular new products like the Swiffer and Febreze. -A.A.
Address: 1 Procter & Gamble Plaza
Cincinnati, OH 45202
Industry: Soaps and Cosmetics
Top 50 Headquarters