1 of 50
...What Readers Say
They speak out on the Most Admired...
Financials: Latest Results
Top 50 rank: 1
Rank in Computers: 2 (Previous rank: 2*)
Overall score: 7.07
Why it's admired
It's been a rocky year for Apple: CEO Steve Jobs' health made headlines, and critics said Cupertino wasn't being open enough about it. But customers remained loyal to the brand that made white ear buds cool. As much of the computer industry struggled, Apple shipped 22.7 million iPods during its first quarter (up 3 percent from last year), 2.5 million Macs (up 9 percent), and 4.4 million iPhones. No wonder Apple tops our Most Admired list for the second year in a row. --Alyssa Abkowitz

Address: 1 Infinite Loop
Cupertino, CA 95014
Phone: 408-996-1010
Website: www.apple.com
Nine key attributes of reputation Industry rank
Innovation 1
People management 1
Use of corporate assets 3
Social responsibility 5
Quality of management 3
Financial soundness 2
Long-term investment 3
Quality of products/services 1
Global competitiveness 5
Industry: Computers
Most Admired
1 Xerox 7.28
2 Apple 7.07
3 Hewlett-Packard 7.04
4 Canon 6.05
5 Sun Microsystems 5.92
6 Dell 5.62
Rank Company Overall score
7 Ricoh 5.23
8 Fujitsu 4.92
9 NEC 4.86
10 Lenovo Group 4.77
11 Asustek Computer 4.21
12 Quanta Computer 3.79
From the March 16, 2009 issue
*Designated as an international industry. Prior yearís ranks, unless otherwise noted, are ranks in the Worldís Most Admired Companies listing.
Top 50 Headquarters
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Find companies you most admire
 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  

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