14 of 50
Top 50 rank: 14
Rank in Food Services: 1
(Previous rank: 1)
Overall score: 8.08
Why it's admired
The fast-food king saw sales dip last year as competitors offered heavy discounts and recession-crunched consumers cooked at home. But Mickey D's fought back, beating the competition with its dollar menu and offering a variety of new products, including espresso drinks and wraps. As it catered to patrons with less to spend in the recession, McDonald's posted huge profits. The restaurant giant's nimble reactions caught the attention of our respondents: It climbed two spots on our list this year from No. 16. --C.T.

Should McDonald's be admired, or what?
McDonald's stats
Nine key attributes of reputation Industry rank
Innovation 1
People management 1
Use of corporate assets 1
Social responsibility 2
Quality of management 1
Financial soundness 1
Long-term investment 1
Quality of products/services 3
Global competitiveness 1
Industry: Food Services
Most Admired
1 McDonald's 8.08
2 Yum! Brands 7.06
3 Starbucks 6.75
4 Darden Restaurants 6.21
5 Jack in the Box 4.97
Rank Company Overall score
6 Brinker International 4.96
7 Wendy's/Arby's Group 4.83
8 Burger King Holdings 4.81
9 Cracker Barrel Old Country Store 4.74
10 Bob Evans Farms 4.48
From the March 22, 2010 issue
1 McDonald's Plaza
Oak Brook, IL 60523
Show: Top 50 | All Most Admired: The Americas | Europe | Asia/Australia
Find companies you most admire
 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  


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The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More