Kellogg
MOST ADMIRED
Top 50 rank: N.A.
Rank in Consumer Food Products: 5
(Previous rank: 6)
Overall score: 6.43

Should these companies be admired, or what?
Kellogg stats
Nine key attributes of reputation Industry rank
Innovation 6
People management 4
Use of corporate assets 4
Social responsibility 5
Quality of management 4
Financial soundness 5
Long-term investment 4
Quality of products/services 3
Global competitiveness 5
Most Admired
1 Nestlé 7.63
2 PepsiCo 6.88
3 General Mills 6.68
4 Unilever 6.52
5 Kellogg 6.43
6 Danone 6.26
7 Kraft Foods 6.04
Contenders
Rank Company Overall score
8 H.J. Heinz 5.93
9 Cadbury 5.65
10 ConAgra Foods 5.36
11 Sara Lee 4.85
12 Dean Foods 4.71
13 Ajinomoto 4.65
From the March 22, 2010 issue
Headquarters
1 Kellogg Square
Battle Creek, MI 49016
269-961-2000
www.kelloggcompany.com
Show: Top 50 | All Most Admired: The Americas | Europe | Asia/Australia
Find companies you most admire
 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  




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The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More