Cadbury
CONTENDER
Top 50 rank: N.A.
Rank in Consumer Food Products: 9
(Previous rank: 8)
Overall score: 5.65

Should these companies be admired, or what?
Cadbury stats
Nine key attributes of reputation Industry rank
Innovation 9
People management 9
Use of corporate assets 10
Social responsibility 10
Quality of management 10
Financial soundness 9
Long-term investment 10
Quality of products/services 6
Global competitiveness 7
Most Admired
1 Nestlé 7.63
2 PepsiCo 6.88
3 General Mills 6.68
4 Unilever 6.52
5 Kellogg 6.43
6 Danone 6.26
7 Kraft Foods 6.04
Contenders
Rank Company Overall score
8 H.J. Heinz 5.93
9 Cadbury 5.65
10 ConAgra Foods 5.36
11 Sara Lee 4.85
12 Dean Foods 4.71
13 Ajinomoto 4.65
From the March 22, 2010 issue
Headquarters
Sanderson Rd.
London, Britain UB8 1DH
44-18-9561-5000
www.cadbury.com
Show: Top 50 | All Most Admired: The Americas | Europe | Asia/Australia
Find companies you most admire
 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  




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The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More