Kao
CONTENDER
Top 50 rank: N.A.
Rank in Soaps and Cosmetics: 11
(Previous rank: N.A.)
Overall score: 5.58

Should these companies be admired, or what?
Kao stats
Nine key attributes of reputation Industry rank
Innovation 10
People management 11
Use of corporate assets 8
Social responsibility 6
Quality of management 11
Financial soundness 9
Long-term investment 11
Quality of products/services 7
Global competitiveness 10
Most Admired
1 Procter & Gamble 7.94
2 Colgate-Palmolive 7.15
3 Reckitt Benckiser Group 7.13
4 L'Oréal 6.86
5 Beiersdorf 6.19
6 Estée Lauder 6.15
Contenders
Rank Company Overall score
7 Kimberly-Clark 6.09
8 Avon Products 5.86
9 Henkel 5.79
10 Clorox 5.70
11 Kao 5.58
From the March 22, 2010 issue
Headquarters
1-14-10 Nihonbashi-Kayabacho
Chuo-ku
Tokyo, Japan 103-8210
81-3-3660-7080
www.kao.co.jp
Show: Top 50 | All Most Admired: The Americas | Europe | Asia/Australia
Find companies you most admire
 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  




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The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More