Aviva
CONTENDER
Top 50 rank: N.A.
Rank in Insurance: Life and Health: 11
(Previous rank: 12)
Overall score: 4.96

Should these companies be admired, or what?
Aviva stats
Nine key attributes of reputation Industry rank
Innovation 9
People management 11
Use of corporate assets 12
Social responsibility 12
Quality of management 13
Financial soundness 14
Long-term investment 14
Quality of products/services 11
Global competitiveness 6
Most Admired
1 New York Life 6.72
2 Prudential Financial 6.57
3 AFLAC 6.50
4 MetLife 6.47
5 Northwestern Mutual 6.26
6 AXA 5.96
7 Massachusetts Mutual Life Insurance 5.94
8 TIAA-CREF 5.77
Contenders
Rank Company Overall score
9 Nippon Life Insurance 5.43
10 Samsung Life Insurance 5.29
11 Aviva 4.96
12 Assicurazioni Generali 4.89
13 Power Corp. of Canada 4.84
14 CNP Assurances 4.68
15 China Life Insurance 4.52
From the March 22, 2010 issue
Headquarters
1 Undershaft
London, Britain EC3P 3DQ
44-20-7283-2000
www.aviva.com
Show: Top 50 | All Most Admired: The Americas | Europe | Asia/Australia
Find companies you most admire
 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  




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The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More