Deutsche Telekom
CONTENDER
Top 50 rank: N.A.
Rank in Telecommunications: 9
(Previous rank: 9)
Overall score: 5.28

Should these companies be admired, or what?
Deutsche Telekom stats
Nine key attributes of reputation Industry rank
Innovation 14
People management 11
Use of corporate assets 11
Social responsibility 7
Quality of management 10
Financial soundness 12
Long-term investment 13
Quality of products/services 9
Global competitiveness 6
Industry: Telecommunications
Most Admired
1 Verizon Communications 6.67
2 AT&T 6.63
2 Vodafone 6.63
4 Telefónica 6.47
5 BT 5.76
6 América Móvil 5.61
7 Nippon Telegraph & Telephone 5.48
8 Comcast 5.34
Contenders
Rank Company Overall score
9 Deutsche Telekom 5.28
10 China Mobile Communications 5.25
11 KDDI 5.21
12 France Télécom 5.16
13 China Telecommunications 4.99
14 Sprint Nextel 4.86
15 Telecom Italia 4.79
From the March 22, 2010 issue
Headquarters
Friedrich Ebert Allee 140
Bonn, Germany 53113
49-228-1810
www.telekom.com
Show: Top 50 | All Most Admired: The Americas | Europe | Asia/Australia
Find companies you most admire
 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  




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The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More