KDDI
CONTENDER
Top 50 rank: N.A.
Rank in Telecommunications: 11
(Previous rank: 11)
Overall score: 5.63

Should these companies be admired, or what?
KDDI stats
Nine key attributes of reputation Industry rank
Innovation 9
People management 13
Use of corporate assets 13
Social responsibility 13
Quality of management 9
Financial soundness 11
Long-term investment 12
Quality of products/services 9
Global competitiveness 9
Industry: Telecommunications
Most Admired
1 Telefónica 7.01
2 Verizon Communications 6.74
3 AT&T 6.56
4 América Móvil 6.53
5 Vodafone 6.26
6 Comcast 6.14
7 BT Group 5.98
8 Nippon Telegraph & Telephone 5.97
Contenders
Rank Company Overall score
9 Deutsche Telekom 5.83
10 France Télécom 5.70
11 KDDI 5.63
12 China Mobile Communications 5.54
13 Softbank 5.53
14 China Telecommunications 5.32
15 Telecom Italia 5.18
16 Sprint Nextel 4.74
From the March 21, 2011 issue
†Only companies that score in the top half of their industry survey are listed as Most Admired. The rest are listed as contenders.
Galleries
Headquarters
3-10-10 Iidabashi
Chiyoda-ku
Tokyo, Japan 102-8460
www.kddi.com
Show: Top 50 | All Most Admired: The Americas | Europe | Asia/Australia
Find companies you most admire
 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  




The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More