7 of 50
Top 50 rank: 7
Rank in Internet Services and Retailing: 2
(Previous rank: 2)
Overall score: 7.95
Why it's admired
In December, Amazon announced that the 3G Kindle was its best-selling item ever. The tablet continues to dominate the e-reader market, despite initial fears that Apple's iPad would be a problem. Now, it seems many people are buying both, to serve different purposes.

In February, CEO Jeff Bezos directly targeted Netflix by offering streaming video to Amazon Prime members. It's all part an effort to strengthen the allure of this one-stop shop that is already top dog among online retailers.

Meanwhile, Amazon has invested in new technology and continues to see growth. Soon, Amazon.com will begin operating an app store for Android. --D.R.

Should Amazon.com be admired, or what?
Amazon.com stats
Nine key attributes of reputation Industry rank
Innovation 2
People management 2
Use of corporate assets 1
Social responsibility 6
Quality of management 1
Financial soundness 2
Long-term investment 2
Quality of products/services 1
Global competitiveness 2
Most Admired
1 Google 8.22
2 Amazon.com 7.95
3 Netflix 6.98
4 Expedia 6.89
5 eBay 6.77
Rank Company Overall score
6 Priceline.com 6.57
7 Yahoo 5.73
8 AOL 5.65
9 Liberty Media 5.36
From the March 21, 2011 issue
410 Terry Ave. N.
Seattle, WA 98109
Show: Top 50 | All Most Admired: The Americas | Europe | Asia/Australia
Find companies you most admire
 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  

The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More