E*Trade Financial
CONTENDER†
Top 50 rank: N.A.
Rank in Securities: 9
(Previous rank: N.A.)
Overall score: 5.21

Should these companies be admired, or what?
E*Trade Financial stats
Nine key attributes of reputation Industry rank
Innovation 2
People management 9
Use of corporate assets 9
Social responsibility 9
Quality of management 9
Financial soundness 9
Long-term investment 9
Quality of products/services 7
Global competitiveness 7
Industry: Securities
Most Admired
1 Charles Schwab 7.23
2 T. Rowe Price 6.98
3 Franklin Resources 6.27
4 Raymond James Financial 6.14
5 Jefferies Group 5.91
Contenders
Rank Company Overall score
6 TD Ameritrade 5.82
7 Legg Mason 5.79
8 Jones Financial 5.62
9 E*Trade Financial 5.21
From the March 21, 2011 issue
†Only companies that score in the top half of their industry survey are listed as Most Admired. The rest are listed as contenders.
Galleries
Headquarters
1271 Ave. of the Americas
New York, NY 10020
www.etrade.com
Show: Top 50 | All Most Admired: The Americas | Europe | Asia/Australia
Find companies you most admire
 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  



(HOW THIS TOOL WORKS)

How we pick the Most Admired
The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More