Alliance Data Systems
Top 50 rank: N.A.
Rank in Consumer Credit Card and Related Services: 8
(Previous rank: 11*)
Overall score: 5.15

Should these companies be admired, or what?
Alliance Data Systems stats
Nine key attributes of reputation Industry rank
Innovation 7
People management 8
Use of corporate assets 5
Social responsibility 8
Quality of management 7
Financial soundness 8
Long-term investment 7
Quality of products/services 8
Global competitiveness 8
Most Admired
1 American Express 6.93
2 Visa 6.87
3 MasterCard 6.82
4 Discover Financial Services 5.74
5 Capital One Financial 5.69
Rank Company Overall score
6 Total System Services 5.48
7 Western Union 5.40
8 Alliance Data Systems 5.15
9 First Data 4.67
From the March 21, 2011 issue
†Only companies that score in the top half of their industry survey are listed as Most Admired. The rest are listed as contenders.
Note: Rank in financial data services last year.

17655 Waterview Pkwy.
Dallas, TX 75252
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 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  

The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More