2 of 50
Top 50 rank: 2
Rank in Internet Services and Retailing: 1
(Previous rank: 1)
Overall score: 8.22
Why it's admired
Google, in second place after Apple, maintains its reign as the king of search. The company is also spreading through its deep dive into devices with its free, open-source operating systems.

Google says that it activates devices loaded with its Android operating system at a rate of over 10 million every month - a number that continues to explode. Outside of devices, the company has seen growth in YouTube, display advertising and even paid enterprise applications.

The other big change for the company comes in the executive suite. CEO Eric Schmidt, who has led the company's rapid ascent since 2001, will leave the position in April, allowing Google co-founder Larry Page to retake the position he once held in the companyís early days. Back when it was all about search. --S.D.

Should Google be admired, or what?
Google stats
Nine key attributes of reputation Industry rank
Innovation 1
People management 1
Use of corporate assets 6
Social responsibility 1
Quality of management 2
Financial soundness 1
Long-term investment 1
Quality of products/services 2
Global competitiveness 1
Most Admired
1 Google 8.22
2 Amazon.com 7.95
3 Netflix 6.98
4 Expedia 6.89
5 eBay 6.77
Rank Company Overall score
6 Priceline.com 6.57
7 Yahoo 5.73
8 AOL 5.65
9 Liberty Media 5.36
From the March 21, 2011 issue
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The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More