Activision Blizzard
CONTENDER
Top 50 rank: N.A.
Rank in Computer Software: 9
(Previous rank: N.A.)
Overall score: 5.75

Should these companies be admired, or what?
Activision Blizzard stats
Nine key attributes of reputation Industry rank
Innovation 4
People management 8
Use of corporate assets 8
Social responsibility 11
Quality of management 8
Financial soundness 8
Long-term investment 9
Quality of products/services 6
Global competitiveness 11
Industry: Computer Software
Most Admired
1 Adobe Systems 6.95
2 Oracle 6.86
3 Microsoft 6.66
4 Intuit 6.55
5 Autodesk 6.41
6 SAP 6.04
Contenders
Rank Company Overall score
7 Symantec 6.03
8 Teradata 5.90
9 Activision Blizzard 5.75
10 Electronic Arts 5.54
11 CA 5.43
From the March 21, 2011 issue
†Only companies that score in the top half of their industry survey are listed as Most Admired. The rest are listed as contenders.
Galleries
Headquarters
3100 Ocean Park Blvd.
Santa Monica, CA 90405
www.activision.com
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 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  




The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More