Viacom
MOST ADMIRED
Top 50 rank: N.A.
Rank in Entertainment: 4
(Previous rank: 4)
Overall score: 6.82

Should these companies be admired, or what?
Viacom stats
Nine key attributes of reputation Industry rank
Innovation 5
People management 5
Use of corporate assets 4
Social responsibility 4
Quality of management 5
Financial soundness 3
Long-term investment 4
Quality of products/services 4
Global competitiveness 6
Industry: Entertainment
Most Admired
1 Walt Disney 8.07
2 Time Warner 7.22
3 Discovery Communications 7.12
4 Viacom 6.82
5 News Corp. 6.71
6 Bertelsmann 6.09
Contenders
Rank Company Overall score
7 Vivendi 6.02
8 CBS 5.82
9 Warner Music Group 5.70
10 Live Nation Entertainment 5.21
11 CC Media Holdings 4.81
From the March 21, 2011 issue
Galleries
Headquarters
1515 Broadway
New York, NY 10036
www.viacom.com
Show: Top 50 | All Most Admired: The Americas | Europe | Asia/Australia
Find companies you most admire
 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  




The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More