Softbank
CONTENDER
Top 50 rank: N.A.
Rank in Telecommunications: 13
(Previous rank: N.A.)
Overall score: 5.53

Should these companies be admired, or what?
Softbank stats
Nine key attributes of reputation Industry rank
Innovation 4
People management 10
Use of corporate assets 12
Social responsibility 14
Quality of management 11
Financial soundness 14
Long-term investment 14
Quality of products/services 13
Global competitiveness 11
Industry: Telecommunications
Most Admired
1 Telefónica 7.01
2 Verizon Communications 6.74
3 AT&T 6.56
4 América Móvil 6.53
5 Vodafone 6.26
6 Comcast 6.14
7 BT Group 5.98
8 Nippon Telegraph & Telephone 5.97
Contenders
Rank Company Overall score
9 Deutsche Telekom 5.83
10 France Télécom 5.70
11 KDDI 5.63
12 China Mobile Communications 5.54
13 Softbank 5.53
14 China Telecommunications 5.32
15 Telecom Italia 5.18
16 Sprint Nextel 4.74
From the March 21, 2011 issue
†Only companies that score in the top half of their industry survey are listed as Most Admired. The rest are listed as contenders.
Galleries
Headquarters
1-9-1 Higashi-Shinbashi
Minato-ku
Tokyo, Japan 105-7303
www.softbank.co.jp
Show: Top 50 | All Most Admired: The Americas | Europe | Asia/Australia
Find companies you most admire
 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  




The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More