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Southwest Airlines
Southwest Airlines
Top 50 rank: 4
Rank in Airlines: 3
(Previous rank: 4)
Overall score: 6.17
Why it's admired
Since it started offering low-cost flights in the 1970s, Southwest Airlines has been a more consistent performer than most airline companies. Recently, airlines in general have been receiving bad press for tacking on fees to compensate for rising fuel prices, but Southwest has remained one of the world's most admired.

Southwest generated strong earnings in its most recent quarter, with profits up 13% from a year earlier. The acquisition of AirTran will give the company more planes and should allow Southwest access to more markets. --S.D.

Should Southwest Airlines be admired, or what?
Southwest Airlines stats
Nine key attributes of reputation Industry rank
Innovation 3
People management 1
Use of corporate assets 1
Social responsibility 3
Quality of management 3
Financial soundness 1
Long-term investment 2
Quality of products/services 5
Global competitiveness 10
Industry: Airlines
Most Admired
1 Delta Air Lines 6.44
2 Singapore Airlines 6.30
3 Southwest Airlines 6.17
4 Lufthansa Group 6.15
5 Air FranceñKLM Group 6.04
6 Cathay Pacific Airways 5.82
Rank Company Overall score
7 United Continental Holdings 5.53
8 Qantas Airways 5.34
9 British Airways 5.11
10 All Nippon Airways 5.07
11 US Airways Group 3.24
12 AMR 3.19
From the March 21, 2011 issue
2702 Love Field Dr.
Dallas, TX 75235
Show: Top 50 | All Most Admired: The Americas | Europe | Asia/Australia
Find companies you most admire
 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  

The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More