United Continental Holdings
CONTENDER
Top 50 rank: N.A.
Rank in Airlines: 7
(Previous rank: 13)
Overall score: 5.53

Should these companies be admired, or what?
United Continental Holdings stats
Nine key attributes of reputation Industry rank
Innovation 7
People management 8
Use of corporate assets 7
Social responsibility 9
Quality of management 7
Financial soundness 7
Long-term investment 7
Quality of products/services 10
Global competitiveness 5
Industry: Airlines
Most Admired
1 Delta Air Lines 6.44
2 Singapore Airlines 6.30
3 Southwest Airlines 6.17
4 Lufthansa Group 6.15
5 Air FranceñKLM Group 6.04
6 Cathay Pacific Airways 5.82
Contenders
Rank Company Overall score
7 United Continental Holdings 5.53
8 Qantas Airways 5.34
9 British Airways 5.11
10 All Nippon Airways 5.07
11 US Airways Group 3.24
12 AMR 3.19
From the March 21, 2011 issue
†Only companies that score in the top half of their industry survey are listed as Most Admired. The rest are listed as contenders.
Note: Changed name from UAL after acquiring Continental Airlines (2009 rank: 2) on Oct. 1, 2010.

Galleries
Headquarters
77 W. Wacker Dr.
Chicago, IL 60601
www.unitedcontinentalholdings.com
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 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  




The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More