12 of 50
Top 50 rank: 12
Rank in Information Technology Services: 1
(Previous rank: 1)
Overall score: 7.64
Why it's admired
While Watson's triumph on Jeopardy was perceived as a defeat by most of humanity, the supercomputer's creators see it differently.

The machine, which has an uncanny ability to synthesize human language, is the product of years of work on computing systems that can intelligently sift through data. The artificial intelligence technology is said to have far-reaching implications for improving health care and other aspects of human existence.

IBM pumps billions into research and development annually, and Big Blue says continued innovation helps juice its earnings -- IBM recently posted its biggest quarterly profit rise in a decade.

As human Jeopardy legend Ken Jennings famously wrote on his Final Jeopardy board when it was clear IBM technology would win the day: "I, for one, welcome our new computer overlords." Smarter planet, indeed. --A.V.

Should IBM be admired, or what?
IBM stats
Nine key attributes of reputation Industry rank
Innovation 1
People management 2
Use of corporate assets 1
Social responsibility 1
Quality of management 1
Financial soundness 1
Long-term investment 1
Quality of products/services 1
Global competitiveness 1
Most Admired
1 IBM 7.64
2 Accenture 7.40
3 Cognizant Technology Solutions 6.47
4 Computer Sciences 6.30
5 SAIC 5.85
Rank Company Overall score
6 CACI International 5.77
7 Unisys 4.94
8 SRA International 4.86
9 ManTech International 4.84
From the March 21, 2011 issue
1 New Orchard Rd.
Armonk, NY 10504
Show: Top 50 | All Most Admired: The Americas | Europe | Asia/Australia
Find companies you most admire
 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  

The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More