10 of 50
Top 50 rank: 10
Rank in Food Services: 1
(Previous rank: 1)
Overall score: 7.97
Why it's admired
What makes McDonald's such an admired, recognizable brand, even amid an enduring fast-food backlash? New items on the menu have helped: salads (with Newman's Own low fat dressing!), wraps, oatmeal, and apple dippers.

In addition, the chain constantly adds to its Dollar Menu, catering to those who have felt the recession's crunch.

McDonald's also operates a wide range of charity programs, including teacher awards and youth basketball games. And financially, the company is doing fine. In January, McDonald's announced that sales were way up; since then, the stock has continued to rise, though shares overall are still down 2% year to date. --D.R.

Should McDonald's be admired, or what?
McDonald's stats
Nine key attributes of reputation Industry rank
Innovation 1
People management 1
Use of corporate assets 1
Social responsibility 2
Quality of management 1
Financial soundness 1
Long-term investment 1
Quality of products/services 4
Global competitiveness 1
Industry: Food Services
Most Admired
1 McDonald's 7.97
2 Yum Brands 6.98
3 Starbucks 6.91
4 Darden Restaurants 6.34
5 Cheesecake Factory 5.93
Rank Company Overall score
6 Cracker Barrel Old Country Store 5.41
7 Brinker International 5.16
8 Bob Evans Farms 4.32
9 Jack in the Box 4.24
10 Wendy's/Arby's Group 4.08
From the March 21, 2011 issue
1 McDonald's Plaza
Oak Brook, IL 60523
Show: Top 50 | All Most Admired: The Americas | Europe | Asia/Australia
Find companies you most admire
 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  

The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More