Kellogg
MOST ADMIRED
Top 50 rank: N.A.
Rank in Consumer Food Products: 5
(Previous rank: 5)
Overall score: 6.72

Should these companies be admired, or what?
Kellogg stats
Nine key attributes of reputation Industry rank
Innovation 5
People management 5
Use of corporate assets 3
Social responsibility 5
Quality of management 5
Financial soundness 4
Long-term investment 6
Quality of products/services 4
Global competitiveness 6
Most Admired
1 Nestlé 8.13
2 PepsiCo 7.42
3 Unilever 6.96
4 General Mills 6.77
5 Kellogg 6.72
6 Danone 6.70
7 Kraft Foods 6.34
Contenders
Rank Company Overall score
8 H.J. Heinz 6.04
9 ConAgra Foods 5.52
10 Ajinomoto 5.51
11 Sara Lee 5.04
12 Land O'Lakes 4.99
13 Dean Foods 4.73
From the March 21, 2011 issue
Galleries
Headquarters
1 Kellogg Square
Battle Creek, MI 49016
www.kelloggcompany.com
Show: Top 50 | All Most Admired: The Americas | Europe | Asia/Australia
Find companies you most admire
 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  




The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More