9 of 50
Top 50 rank: 9
Rank in Computer Software: 3
(Previous rank: 5)
Overall score: 6.66
Why it's admired
In the past couple of years Microsoft has rolled out strong new products. Search engine Bing is a viable (though still vastly less popular) alternative to Google.

Xbox Kinect has successfully cut into the motion-sensor video game market in which Nintendo Wii and PlayStation Move compete. And its Windows Phone 7, according to early reports, is holding its own against Android, iPhone and BlackBerry.

Microsoft also says it has sold 300 million licenses for the Windows 7 operating system to date. --D.R.

Should Microsoft be admired, or what?
Microsoft stats
Nine key attributes of reputation Industry rank
Innovation 8
People management 4
Use of corporate assets 6
Social responsibility 1
Quality of management 5
Financial soundness 1
Long-term investment 5
Quality of products/services 6
Global competitiveness 2
Industry: Computer Software
Most Admired
1 Adobe Systems 6.95
2 Oracle 6.86
3 Microsoft 6.66
4 Intuit 6.55
5 Autodesk 6.41
6 SAP 6.04
Rank Company Overall score
7 Symantec 6.03
8 Teradata 5.90
9 Activision Blizzard 5.75
10 Electronic Arts 5.54
11 CA 5.43
From the March 21, 2011 issue
1 Microsoft Way
Redmond, WA 98052
Show: Top 50 | All Most Admired: The Americas | Europe | Asia/Australia
Find companies you most admire
 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  

The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More