5 of 50
Procter & Gamble
Procter & Gamble
Top 50 rank: 5
Rank in Soaps and Cosmetics: 1
(Previous rank: 1)
Overall score: 7.43
Why it's admired
Procter & Gamble has incredible reach. It's the world's largest consumer-products company, with annual sales around $79 billion.

P&G has a long history of earning the respect of its peers -- fifth on the overall list this year, it's been ranked first in its industry every year it's been in the survey since 1997.

With commodity prices rising, P&G says it will have to raise prices on some products. But P&G's products, including Tide, Crest and many other household staples, form a strong foundation to weather volatile prices down the supply chain. --S.D.

Should Procter & Gamble be admired, or what?
Procter & Gamble stats
Nine key attributes of reputation Industry rank
Innovation 1
People management 1
Use of corporate assets 4
Social responsibility 1
Quality of management 4
Financial soundness 1
Long-term investment 2
Quality of products/services 4
Global competitiveness 2
Most Admired
1 Procter & Gamble 7.43
2 L'Oréal 7.19
3 Reckitt Benckiser Group 7.16
4 Colgate-Palmolive 7.10
5 Henkel 6.84
6 Estée Lauder 6.59
Rank Company Overall score
7 Kimberly-Clark 6.02
8 Beiersdorf 5.97
9 Clorox 5.73
10 Avon Products 5.54
11 Kao 5.52
From the March 21, 2011 issue
1 Procter & Gamble Plaza
Cincinnati, OH 45202
Show: Top 50 | All Most Admired: The Americas | Europe | Asia/Australia
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 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  

The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More