1 of 50
BACKNEXT
Apple
Apple
MOST ADMIRED
Top 50 rank: 1
Rank in Computers: 1
(Previous rank: 1)
Overall score: 8.16
Why it's admired
For the fourth straight year, Apple tops Fortune's Most Admired list. The company's blistering pace of new product releases has continued to set the bar high for tech companies across the board.

Apple took a stock hit when iconic CEO Steve Jobs announced in January that he'd be taking a second medical leave, two years after receiving a liver transplant during a six-month sabbatical. But Jobs assured the market in the company's recent earnings report that Apple was still "firing on all cylinders."

It certainly appears to be. Apple nearly doubled its quarterly profits vs. a year ago. The iPad 2 was introduced in March, marking the second generation of one of Apple's milestone product successes. And Jobs made a surprise appearance at the launch.

Another huge move by Apple was the announcement this January that the iPhone 4 would be available from Verizon, offering another option to consumers frustrated with dropped calls on AT&T. --By Shelley DuBois

Should Apple be admired, or what?
Apple stats
Nine key attributes of reputation Industry rank
Innovation 1
People management 1
Use of corporate assets 1
Social responsibility 1
Quality of management 1
Financial soundness 1
Long-term investment 1
Quality of products/services 1
Global competitiveness 2
Industry: Computers
Most Admired
1 Apple 8.16
2 EMC 6.79
3 Hewlett-Packard 6.71
4 Xerox 6.58
5 Canon 6.32
6 Dell 5.93
7 Seagate Technology 5.68
8 Ricoh 5.45
Contenders
Rank Company Overall score
9 Quanta Computer 5.29
10 Asustek Computer 5.28
11 Lenovo Group 5.18
12 Fujitsu 5.17
13 NEC 4.99
14 Acer 4.98
15 Compal Electronics 4.84
From the March 21, 2011 issue
Galleries
Headquarters
1 Infinite Loop
Cupertino, CA 95014
www.apple.com
Show: Top 50 | All Most Admired: The Americas | Europe | Asia/Australia
Find companies you most admire
 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  




The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More