EADS
CONTENDER
Top 50 rank: N.A.
Rank in Aerospace and Defense: 10
(Previous rank: 12)
Overall score: 5.79

Should these companies be admired, or what?
EADS stats
Nine key attributes of reputation Industry rank
Innovation 10
People management 9
Use of corporate assets 12
Social responsibility 10
Quality of management 10
Financial soundness 11
Long-term investment 11
Quality of products/services 8
Global competitiveness 3
Most Admired
1 United Technologies 7.70
2 Lockheed Martin 6.92
3 Boeing 6.87
4 Raytheon 6.85
5 Honeywell International 6.74
6 General Dynamics 6.54
7 Northrop Grumman 6.47
8 Rolls-Royce 5.96
Contenders
Rank Company Overall score
9 Bombardier 5.87
10 EADS 5.79
11 BAE Systems 5.51
12 Thales Group 5.28
13 Finmeccanica 4.96
14 China North Industries 3.97
15 Aviation Industry Corp. of China 3.96
From the March 21, 2011 issue
†Only companies that score in the top half of their industry survey are listed as Most Admired. The rest are listed as contenders.
Galleries
Headquarters
Mendelweg 30
Leiden, Netherlands 2333
www.eads.com
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Find companies you most admire
 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  




The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More