Kao
CONTENDER
Top 50 rank: N.A.
Rank in Soaps and Cosmetics: 11
(Previous rank: 11)
Overall score: 5.52

Should these companies be admired, or what?
Kao stats
Nine key attributes of reputation Industry rank
Innovation 8
People management 8
Use of corporate assets 11
Social responsibility 9
Quality of management 9
Financial soundness 10
Long-term investment 11
Quality of products/services 9
Global competitiveness 10
Most Admired
1 Procter & Gamble 7.43
2 L'Oréal 7.19
3 Reckitt Benckiser Group 7.16
4 Colgate-Palmolive 7.10
5 Henkel 6.84
6 Estée Lauder 6.59
Contenders
Rank Company Overall score
7 Kimberly-Clark 6.02
8 Beiersdorf 5.97
9 Clorox 5.73
10 Avon Products 5.54
11 Kao 5.52
From the March 21, 2011 issue
†Only companies that score in the top half of their industry survey are listed as Most Admired. The rest are listed as contenders.
Galleries
Headquarters
1-14-10 Nihonbashi-Kayabacho
Chuo-ku
Tokyo, Japan 103-8210
www.kao.co.jp
Show: Top 50 | All Most Admired: The Americas | Europe | Asia/Australia
Find companies you most admire
 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  




The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More