Aviva
CONTENDER
Top 50 rank: N.A.
Rank in Insurance: Life and Health: 16
(Previous rank: 11)
Overall score: 4.83

Should these companies be admired, or what?
Aviva stats
Nine key attributes of reputation Industry rank
Innovation 12
People management 16
Use of corporate assets 17
Social responsibility 15
Quality of management 15
Financial soundness 17
Long-term investment 17
Quality of products/services 15
Global competitiveness 10
Most Admired
1 Northwestern Mutual 6.45
2 Prudential Financial 6.39
3 Aflac 6.37
4 MetLife 6.26
5 New York Life Insurance 6.06
6 Massachusetts Mutual Life Insurance 5.83
7 AXA 5.66
8 Manulife Financial 5.49
9 TIAA-CREF 5.37
Contenders
Rank Company Overall score
10 Nippon Life Insurance 5.31
11 Prudential plc 5.17
12 Aegon 5.12
13 Samsung Life Insurance 5.05
14 Cathay Life Insurance 4.94
15 Assicurazioni Generali 4.84
16 Aviva 4.83
17 Legal & General Group 4.71
From the March 21, 2011 issue
†Only companies that score in the top half of their industry survey are listed as Most Admired. The rest are listed as contenders.
Galleries
Headquarters
1 Undershaft
London, Britain EC3P 3DQ
www.aviva.com
Show: Top 50 | All Most Admired: The Americas | Europe | Asia/Australia
Find companies you most admire
 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  




The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More