British Airways
Top 50 rank: N.A.
Rank in Airlines: 9
(Previous rank: 8)
Overall score: 5.11

Should these companies be admired, or what?
British Airways stats
Nine key attributes of reputation Industry rank
Innovation 6
People management 10
Use of corporate assets 10
Social responsibility 8
Quality of management 10
Financial soundness 10
Long-term investment 10
Quality of products/services 9
Global competitiveness 7
Industry: Airlines
Most Admired
1 Delta Air Lines 6.44
2 Singapore Airlines 6.30
3 Southwest Airlines 6.17
4 Lufthansa Group 6.15
5 Air FranceñKLM Group 6.04
6 Cathay Pacific Airways 5.82
Rank Company Overall score
7 United Continental Holdings 5.53
8 Qantas Airways 5.34
9 British Airways 5.11
10 All Nippon Airways 5.07
11 US Airways Group 3.24
12 AMR 3.19
From the March 21, 2011 issue
†Only companies that score in the top half of their industry survey are listed as Most Admired. The rest are listed as contenders.
Note: Changed name to International Consolidated Airlines Group after acquiring Iberia Airlines on Jan. 24, 2011.

Harmondsworth, Britain UB7 0GB
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 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  

The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More