18 of 50
Singapore Airlines
Singapore Airlines
Top 50 rank: 18
Rank in Airlines: 2
(Previous rank: 1)
Overall score: 6.30
Why it's admired
Singapore Airlines had to raise its fuel surcharges in the face of rising oil, but travelers still praise their services. Often voted best in its class for many different categories by several travel magazines, the carrier wins high ratings for customer satisfaction.

This year the airline is expected to roll out inflight connectivity service for passengers, making Wi-Fi, voice and messaging services available to travelers as high as 35,000 feet. --T.M.

Should Singapore Airlines be admired, or what?
Singapore Airlines stats
Nine key attributes of reputation Industry rank
Innovation 1
People management 5
Use of corporate assets 3
Social responsibility 5
Quality of management 5
Financial soundness 2
Long-term investment 4
Quality of products/services 1
Global competitiveness 3
Industry: Airlines
Most Admired
1 Delta Air Lines 6.44
2 Singapore Airlines 6.30
3 Southwest Airlines 6.17
4 Lufthansa Group 6.15
5 Air FranceñKLM Group 6.04
6 Cathay Pacific Airways 5.82
Rank Company Overall score
7 United Continental Holdings 5.53
8 Qantas Airways 5.34
9 British Airways 5.11
10 All Nippon Airways 5.07
11 US Airways Group 3.24
12 AMR 3.19
From the March 21, 2011 issue

Singapore, Singapore
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 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
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The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More