Lorillard
CONTENDER
Top 50 rank: N.A.
Rank in Tobacco: 8
(Previous rank: 7)
Overall score: 5.37

Should these companies be admired, or what?
Lorillard stats
Nine key attributes of reputation Industry rank
Innovation 9
People management 7
Use of corporate assets 7
Social responsibility 9
Quality of management 8
Financial soundness 6
Long-term investment 7
Quality of products/services 7
Global competitiveness 9
Industry: Tobacco
Most Admired
1 British American Tobacco 7.17
2 Philip Morris International 7.04
3 Reynolds American 6.80
4 Altria Group 6.56
5 Japan Tobacco 6.46
Contenders
Rank Company Overall score
6 Universal 6.09
7 Imperial Tobacco 5.57
8 Lorillard 5.37
9 Alliance One International 4.98
From the March 21, 2011 issue
†Only companies that score in the top half of their industry survey are listed as Most Admired. The rest are listed as contenders.
Galleries
Headquarters
714 Green Valley Rd.
Greensboro, NC 27408
www.lorillard.com
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 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
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The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More