Misadventures in advertising

For the most part, companies hope that their copious ad spending will boost their image with consumers. These campaigns had the opposite effect.

Swiss newspaper SonntagsZeitung
Swiss newspaper SonntagsZeitung
Faux de Cologne
SonntagsZeitung, a Swiss newspaper, publishes a two-page ad for Gucci Eau de Parfum that turns out to be a hoax by a prankster who took a picture of himself posing naked next to a bottle of the high-end scent.
Last updated December 18 2007: 12:27 PM ET

Procter & Gamble

Cartoon Network

Swiss newspaper


The Toronto Blue Jays

The European Union


Taco Bell

Jessica Simpson

The Virginia Tourism Corp.

Iberia Airlines

The complete 101 See the full list, featuring the very best of the very worst moments this year. (more)
Bosses behaving badly The mind-boggling mishaps that took place in the executive - and hotel - suite. (more)
Top tech flops Exploding toilets, tasteless ads, and faulty backup systems. It wasn't pretty. (more)