Fortune's "The Art of Selling" special report continues with a look at how legends mastered the sales pitch - and raked in the revenues.
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Mary Kay Ash
The beauty queen motivated her commissioned sales force with a woman's touch, offering diamonds, trips, and pink Cadillacs to top
performers. A year after Mary Kay's launch in 1963, sales were $198,000; in 2007 they were $2.4 billion.