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"The New Strategic Selling"
"The New Strategic Selling"
by Robert B. Miller and Stephen E. Heiman

First published in 1985, this classic (and dense) how-to demystifies bagging big, thorny sales that require months of preparation and strategizing.

Miller and Heiman focus on selling without manipulating by homing in on what's mutually beneficial for both sides.

NEXT: "Presenting to Win"
Last updated September 26 2008: 8:21 AM ET
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