How to sell: 8 must-reads

From Warren Buffett's classic, to the tome that finally gives sales legends some respect, these volumes belong in everybody's briefcase.

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"Birth of a Salesman"
"Birth of a Salesman: The Transformation of Selling in America"
by Walter A. Friedman

A welcome history of a much-maligned profession, overflowing with colorful characters.

Friedman traces the origins of the modern organized sales force, a "uniquely American story" that began at the turn of the 20th century as companies needed to efficiently sell the larger numbers of business machines, cars, and appliances they were producing.
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Last updated September 26 2008: 8:21 AM ET
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