3 of 7
Charles Best, DonorsChoose.org Founder and CEO
Charles Best, DonorsChoose.org Founder and CEO
40 under 40 rank: 35

Deciding on DonorsChoose as our brand name. It works as a literal indication of how our website works, but it doesn't stick in people's brains. Folks often change it to "DonorsChoice," and sometimes they simply can't recollect the brand at all. --Jessica Shambora

NEXT: Raul Vazquez, Walmart.com CEO

Last updated October 28 2009: 10:08 PM ET
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