All of us like to think that we're as focused on the consumer and the end-user experience as Steve is -- that maniacal passion for the best phone, the best MP3 player, the best PC, the best retail experience.
He does it in a very black-and-white way, while the rest of the world gets caught up in the gray -- or caught up in themselves. He makes it sound so simple, but he's taking on things that are extraordinarily complex and arguably risky. He's laser-focused on getting it right. It's a great lesson in this quarter-to-quarter world.
With seven directors, the Apple board -- which I am on -- is smaller than most, including Avon's. There's an extraordinary openness in the boardroom. Any board member would feel free to challenge an idea or raise a concern.
It's not only been gratifying, it's been great. I feel like I'm part of history being made. I leave Apple board meetings thinking, "I've got to do a better job."
-- Interview by Patricia Sellers
NEXT: Larry Ellison