2 of 5
Know your customer
One consulting group underestimated demand for the 914 because the consultants interviewed mail room managers and executives, who thought there would be limited uses for an automated copier. They didn't solicit the opinions of secretaries, who became the main users of the machines. Xerox went on to sell more than 200,000 914 copiers.

NEXT: 914
Last updated January 22 2010: 9:25 AM ET
Email | Print | Share  |  RSS
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
More Galleries