Skip to main content
Table of Contents:VOL. 160, NO. 10 - November 23, 2009
Cover story
CEO of the decade
CEO of the decade
Why him? Steve Jobs revived Apple and remade entire industries, defying the worst economic conditions since the Great Depression - and his own serious health problems. 
The decade of Steve
How Apple's imperious, brilliant CEO transformed American business. By Adam Lashinsky 
The Apple ecosystem
The Apple ecosystem
From the candy-colored iMac to the ultra-sleek MacBook Pro, Steve Jobs turned geeky PCs into lusted-after objects. By Michael V. Copeland 
Character builders
Using massive computing power to spin unforgettable stories, Pixar won six Oscars, grossed billions, and cued an animated golden age. 
Music to their ears
Those ubiquitous white earbuds only hint at how profoundly Apple has changed the way we hear, buy, and make music. 
Apple finds its calling
When is an iPhone not a phone? When it's a book, a map, a game, or, thanks to its ever-mutating DNA, some 85,000 other things. 
His legacy
Harvard professor Nancy F. Koehn shows how Steve Jobs stacks up against other great entrepreneurs in history. 
The books of Jobs
A look at the tomes that have tried - with varying degrees of success - to capture Apple's elusive leader. By Daniel Okrent 
All about Steve
Eight people who rarely speak publicly about Jobs explain what makes him one of the best business minds of our time. 
Balloon boot camp
Getting pumped for Macy's Thanksgiving Day Parade. By Mina Kimes 
Fat cat pay - then and now
Does history repeat itself, or just rhyme? By Carol J. Loomis 
The deal
No! A Wall Streeter gives back. By Allan Sloan 
Will Phil Ivey be poker's Tiger Woods?
By Scott Cendrowski 
Capital One's reward
Why the bank is relatively unscathed. By Telis Demos 
Value driven
Leadership in a downturn. By Geoff Colvin 
100 best companies to work for
Paychex encourages wellness to shave health-care costs. By Chris Tkaczyk 
World economy
China is taking on record levels of debt. Some say that can't last. By Bill Powell 
How I got started
Jeff Lubell, founder of True Religion jeans. 
Get a green job in two years. By Mina Kimes 
The Colvin interview
Linda Fisher talks with Geoff Colvin about her role as chief sustainability officer at DuPont. 
A scandal rocks the polo set
Tony Young was known as a brilliant investor from an old Southern family. Then the SEC showed up, and Young's carefully crafted façade began to crumble. By Marcia Vickers 
Special project
Assignment Detroit
Can an online-mortgage mogul bring business back? By Laura Berman 
Editor's desk
Dividends for the long run
Even in tough times you can find companies with solid payouts. By Scott Cendrowski 
Analyst face-off
Will Caterpillar stall? By Beth Kowitt 
The best advice I ever got
Wilbur Ross, CEO of W.L. Ross & Co. 
All magazine archives: 2004 | 2005 | 2006 | 2007| 2008
As the virtual currency goes mainstream, many of the reasons why investors embrace bitcoin could go away |more|