America's Most Admired Companies
Apple: The New No. 1
Which companies have the best reputations? Apple tops the list, Google and Berkshire Hathaway move up, and Costco cracks the top 20 this year. more
1. Apple
6. Starbucks
7. FedEx
3. GE
4. Google
5. Toyota

The trouble with Steve Jobs Jobs likes to make his own rules, whether the topic is computers, stock options, or even cancer. more
Top 10 for innovation Nike and Disney get top marks for innovativeness. Which other admired companies make the cut? more
How Costco competes Having happy employees and upscale customers helps the discount retailer stay admired in a world where few dare challenge the mighty Sam's Club. more video

Full list
There is no higher praise than the respect of one's colleagues and competitors. See how 317 top companies rate in 8 key areas. more
Most admired companies in your state
California is home to the most corporations on this year's list. See the top-rated firms near you (including interactive maps). more
• California
• New York
• Texas
Best & worst
What makes a company well-regarded? See the 10 most - and least - admired for... more
No. 1s: Industry champions
From aerospace to wholesalers, which companies scored the highest when ranked by their peers and rivals? Plus, see the complete rankings for 64 industries. more
World's most admired
Apple reigns this year on Fortune's global list as well. FedEx and Honda rank higher, while Toyota slips. Which other companies made the top 50? more
From the March 17, 2008 issue
Find companies you most admire
 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
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How we pick them
The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group started with the FORTUNE 1,000... More