19 of 50
Walt Disney
Walt Disney
Shoppers at the Disney Store on Manhattan's Fifth Avenue.
Top 50 rank: 19
Rank in Entertainment: 1
(Previous rank: 1)
Overall score: 8.00
Why it's admired
Disney slips six spots this year as shake-ups at the company's disappointing movie studio have brought in new leadership. Last year the company announced a long-term distribution deal with Dreamworks SKG and, hoping to jump on the superhero bandwagon, acquired Marvel Entertainment for $4 billion. Still, the company is a known leader in animation, and its ESPN division has become a powerful growth engine. --C.T.

Should Walt Disney be admired, or what?
Walt Disney stats
Nine key attributes of reputation Industry rank
Innovation 1
People management 1
Use of corporate assets 1
Social responsibility 1
Quality of management 1
Financial soundness 1
Long-term investment 1
Quality of products/services 1
Global competitiveness 1
Industry: Entertainment
Most Admired
1 Walt Disney 8.00
2 Discovery Communications 6.78
3 Time Warner 6.45
4 Viacom 6.44
5 News Corp. 6.19
6 Bertelsmann 5.83
Rank Company Overall score
7 Vivendi 5.70
8 Warner Music Group 5.44
9 CBS 5.28
10 Live Nation 4.71
11 CC Media Holdings 4.66
From the March 22, 2010 issue
500 S. Buena Vista St.
Burbank, CA 91521
Show: Top 50 | All Most Admired: The Americas | Europe | Asia/Australia
Featured Companies
Top 10 for product quality
Disney and Intel are among the most respected for product quality this year. Who else gets top marks?
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 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  


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The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More